Release Date:

We don’t actually know other than 2020. We’ve pencilled in November as a placeholder

Developers New Star Games announced that their next game in the successful “New Star” series will be New Star Baseball

The latest game from the BAFTA award-winning studio will be released later this year and more details will follow in the coming weeks. 

About New Star Games
New Star Games, founded and led by Simon Read, is an independent games publisher & developer based in Buckingham, UK. Fuelled by the extraordinary success of New Star Soccer, which went on to win a BAFTA in 2013, this small but perfectly formed and highly focused developer is set to continue to light up the sports game genre with its now trademark mix of action, lifestyle strategy and RPG. For more information, please visit: http://www.newstargames.com/

About Insight Studios Ltd
Insight Studios Ltd is a game studio based in Yorkshire, UK, composed of veteran developers of PC, console, handheld and mobile games.

Developed by Insight Studios Ltd in close conjunction with New Star Games and Simon Read. Published and operated by Five Aces Publishing Ltd.

In-Game Advertising

Certainly some signs that the developer is thinking about IGA

Line Simulator is exactly what you think it is, a game about standing in line!

Official Trailer

In Game Advertising Comments

A game that is all about shopping and queuing! What couldn’t be more suitable for in-game advertising? Throw in a programmatic SDK and that woolworths sign could interchange with another brand. Latest real deals at your supermarket could show up, or those cans of drink could be replaced with a real brand. mmm Tasty Flakes.

However, we’ve already received confirmation from the game developers that they feel ads would detract from the quirky game play, so don’t hold your hopes to see ad integration here.

OFFICIAL TRAILER

IN-GAME ADVERTISING NOTES

Well this one is easy. Another Codemasters link up with Bidstack to provide is programmatic advertising…and it looks good!

Official Trailer

In Game Advertising Notes

We’ve seen past Need for Speed games experiment with native (pre-coded) brand activations on signs and billboards so it wouldn’t be entirely surprising to see this remastered version have a few new add-ons in this regard. However, based on the videos reviewed so far there are certainly some opportunistic places but no clear evidence of IGA being implemented.

OFFICIAL TRAILER

IN-GAME ADVERTISING NOTES

This game is set in the future but if done correctly, there are a few places that seem to be able to suit programmatic advertising being injected to native spaces that occur in the game.

This doesn’t mean, just put a modern day graphic onto a sign. The new graphic would have to fit the style of the game and blend in naturally and contextually with the game.

Official Trailer

Game Information

Speed 3: Grand Prix transforms the world’s most popular motorsport into an accessible and fun arcade racing experience. Get on the circuit, pick your favorite car and claim the top spot in all seasons! Drive recklessly to take down your opponents, as you race all around the world: from tearing up the German asphalt, to drifting through neon-filled streets of Tokyo. Speed 3: Grand Prix delivers an irresistible mix of high-speed track racing with explosive arcade action! It will feature both single-player and split-screen multiplayer.

In-Game Advertising Notes

Speed 3 comes with no preconceptions that programmatic, native in-game advertising has been introduced. However, any game that features native spaces like trackside banners, boards and flags shows great promise to the opportunity that could be recognised in order for brands to be introduced without disrupting the gamer experience.

Official Release Trailer

First Look Game Footage

Official Release Trailer

All the Trailers

NACON and Eko Software are pleased to announce Handball 21, a new simulation of a sport with over 27 million sports federation members worldwide. It will release this November on PS4™, Xbox One and PC.

Official Trailer

In-Game Advertising Comments

Handball 21 is another game by Nacon (also see Tennis World Tour 2) which shows signs of featuring in-game advertising. Another to keep an eye out for to work out if they have taken advantage of programmatic enablement. Nacon, if you’re reading, get in touch and let us know!

Official Trailer

Game Description

gamigo is excited to announce the upcoming release of Atlas Rogues! Players can band together with up to four friends in exhilarating turn-based co-op matches and participate in dynamic missions set in the dangerous city of Atlas. The game will be available for purchase on Steam and Glyph in 2021, with Early Access just around the corner, starting on November 18, 2020.  

In Atlas Rogues, brave Freelancers will be able to recruit their team from an ever-growing roster of fierce characters to recover Reactor keys from the evil Trusts and prevent a catastrophic meltdown shaping up in the city. Single player and co-op multiplayer action meet turn-based PvE in this thrilling adventure. Players may delve into the rich lore of a diverse game world, unlock quirky characters the more they play and discover new unique ways to beat the game in each session. 

Originating from a prototype that has been in the making since the beginnings of Atlas Reactor, this spin-off is the latest addition to the Atlas universe. It was finally realized when gamigo embarked on their journey to develop this story-driven experience from the original instalment. It is only thanks to the players of Atlas Reactor, the fans and everyone involved in this project, that Atlas Rogues will be entering Early Access in the coming weeks. Once again, players will have the opportunity to shape the direction the game will be taking and make every move count in their journey through Atlas Rogues! 

More information about the game will be made available

In-Game Advertising Notes

This new announcement comes with no preconceptions that IGA is included, but we are seeing a trend of games of this type where digital displays are present. Such displays could lend themselves for brands to be displayed on without breaking the immersion of the gamer.

Official Trailer

About the Game

Poker Club is designed as a social experience, in line with the increasing online community-led nature of the gaming landscape; Poker Club will connect players with friends and poker fans around the world, featuring tournaments for over 200 players. Players can create or join a club, complete with leaderboards, exclusive tournaments, daily chip bonuses whilst working towards shared goals that unlock rewards. Some customisable gear and events are club-specific, meaning the best way to play is together, connected with others from around the world. Poker Club will also offer cross-platform and cross-generation play, meaning users will be able to play together on PC, Xbox and Nintendo Switch platforms. PlayStation users experience cross-generation play between PlayStation 4 and PlayStation 5 platforms.

Poker Club offers players more ways to play than ever before with a full house of Texas Hold’em online tournament modes and ring-games. Players are invited to take on the challenge of the PCC Poker Tour, an immersive online career mode that takes players on a journey from back-room games to big-money main events. From Single-Table and Multi-Table tournaments, to Freezeouts, Shootouts, Turbos, Super Turbos, Bounties and more, Poker Club offers a variety of online multiplayer modes featuring customisable private games, open tables and full-scale tournaments. With an advanced Poker 101 tutorial system featuring advice for beginners and advanced players alike, Poker Club offers a jackpot of poker fun for all.  

Poker Club has been built from the ground up to offer an immersive play experience on all platforms. With a first-person viewpoint in gameplay, along with top-down cameras and cinematic angles, Poker Club delivers the true feeling of sitting at the card table like never before. There are 7 meticulously detailed arenas to play in, ranging from the grungy basement of Ralph’s Pizzeria to the glitz and glamour of Casino d’Oro, whilst advancing through the ranks to become a high roller opens up access to high-stakes tournaments at the Intensity Arena, where the big money can be won. With deep player customisation options ranging from unlockable apparel to exclusive table items, the journey from back-room card shark to poker pro has never looked this good. Poker Club will launch on PC, PlayStation 5, Xbox Series X/S, PlayStation 4 and Xbox One on November 19th. The Nintendo Switch version will follow in 2021.

In-Game Advertising Notes

It’s important that any advertising in games is non-disruptive to the gamer. The odd video board in the background or product placement, however, would prove to be non-intrusive but still remain effective from an attention perspective. Of course, there are no clear signs that the game has introduced programmatic native advertising, but in our opinion, it would be a good candidate to bring more brands into the gaming space.

We’re thinking brands like 888 Poker, Poker Stars, William Hill Poker, 32 Red and many more. Why wouldn’t such brands want to be featured inside this game? I’m sure IGA could even extend to branding the game cloth on the board itself.

Official Trailer

In-Game Advertising Notes

This is one of the unmissable dates for all football fans every year: the season kicks off on  Football Manager ™ 2021  on November 24, on the Epic Games Store  and  Steam . This year, the FM series   will be available on more platforms than ever, thanks in particular to its big comeback on Xbox consoles after a thirteen-year hiatus

Football Manager has successfully integrated with Bidstack who are providing native in-game advertising. FM2020 already saw a noticeable increase in advertising campaigns and we’d expect the move to more platforms with FM2021 to bring a larger success rate for future campaigns.

GAMEPLAY FOOTAGE:

IN GAME ADVERTISING NOTES:

Soooo many places in this game that are clearly displaying make believe adverts, but would be very interesting if some of these native spaces change with programmatic ads at release or post release…as long as those ads blend into this futuristic game seamlessly!

[last updated: 18th July 2020]

Official Trailer

About the Game

Milestone is proud to announce its first adrenaline-fueled gameplay video of MXGP 2020, showing Tony Cairoli rolling the British hard pack ground of Matterley Basin on his KTM. Starting from the sixth position in the standings, he climbs the ladder until a fast-paced duel for the first position with his teammate Jeffrey Herlings. MXGP 2020 will beavailable from December 10^th on PlayStation®5, PlayStation®4, Xbox One and Windows PC®/STEAM.

In MXGP 2020 players can fully experience the excitementof the current MXGP season, competing with 68 riders from both MXGP and MX2 categories on the 19 circuits of the 2020 season. Starting as a rookie, players can choose their path to glory: joining an official team or creating their own.

To expand limitless the game longevity, the Track Editor is back with some great features added in. Thanks to the new Heightmaps feature, players can replicate the real MX tracks configurations, often built on hills and mountains, adding realism and all the challenges that real riders face during races.

In MXGP 2020 returns one of the most beloved features, the Playground. Players can test their riding skills in the new setting inspired to Norwegian fjords terrains, and this year they can also free ride together with other 3 friends*. And to create more fun in the Playground, the beloved Waypoint mode returns, now allowing races up to 4 players.

In-Game Advertising Notes

Based on the trailer, it looks like this game is likely to already feature in-game advertising. The distinct Monster Energy Drink branding in the game, truly brings it to life and brings something special to the gamer experience in a similar way to the campaign introduced within Dirt Rally 2.0