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january
26janAll DayEncodya Release Date (PC, MAC)

Event Details
OFFICIAL TRAILER
Event Details
OFFICIAL TRAILER
IN-GAME ADVERTISING
A beautifully crafted graphical game like this would require careful balancing of any adverting graphics so that they blend in well, but there certainly appears to be some opportunistic spaces for native in-game advertising to work well here….right?





Time
All Day (Tuesday)
february

Event Details
We don’t actually know when this one is going to be released after being delayed. Leaving it as February 2021 for now (but could be longer..or earlier..will update when we
Event Details
We don’t actually know when this one is going to be released after being delayed. Leaving it as February 2021 for now (but could be longer..or earlier..will update when we know more)
Official Trailer
In-Game Advertising Notes
Ok…let’s play this bit again…
Did you see it?
Well this is why we’ll keep an eye on the game. Not only do they have a perfect space for a giant ad, but the player jumps on to it and tears down it. How much more interactive can you get?
The likelihood of this already being introduced as programmatic? – slim but it would be a nice idea…right?


Time
Month Long Event (february)
febRoller Champions Release Date (PS4, Switch, Xbox One, PC)

Event Details
The latest update is that the game has slipped into 2021 where it is expected to be released in the early part of the year Official Trailer
Event Details
The latest update is that the game has slipped into 2021 where it is expected to be released in the early part of the year
Official Trailer
In-Game Advertising Notes
We love the potential for this game to use the spaces as native in-game advertising. Not only the flags and banners, but the huge stickers that appear on the track itself…perfect!



Time
Month Long Event (february)
febThe Ascent Release Date (Xbox One, Xbox Series X, Steam)

Event Details
Release Date: All we have for now is 2021. We’ll put down February until we know more! Official Trailer
Event Details
Release Date: All we have for now is 2021. We’ll put down February until we know more!
Official Trailer
In-Game Advertising Comments
Another futuristic game with the potential for some of the spaces to be replaced with real native progammatic in-game advertising.



Time
Month Long Event (february)
febDestruction All Stars (PS5)

Event Details
Official Trailer
Event Details
Official Trailer
In-Game Advertising Comments
Another perfect game, primed for native and dynamic in-game advertising. The announcement video and images already appear to show, what may be placeholder advertising space. We’ll know more when it releases (hopefully)



Time
Month Long Event (february)
febForza Motorsport Release Date

Event Details
Official Trailer
Event Details
Official Trailer
In-Game Advertising Notes
Check out the trailer and images below to see examples of where in-game advertising is likely to appear.
Creative minds could even expand and make the 3D objects like the figure on the desk and the drink cans a ‘product placement’ format. Perhaps Michelin Man and some well known drink brands? Or how about the posters on the wall?






Time
Month Long Event (february)
25febAll DayRiders Republic Release Date (PC, PS4, PS5, XO, XSX)

Event Details
Official Trailer
Event Details
Official Trailer
Jump into the RIDERS REPUBLIC™ massive multiplayer playground! Meet and compete with other players, ride hard with an exciting range of activities such as bike, ski, snowboard, wingsuit and rocket wingsuit.
Live out the rider’s fantasy as you roam free in a huge, vibrant open world, always buzzing with other players around you. Immerse yourself in iconic American national parks including Bryce Canyon, Yosemite Valley, Mammoth Mountain… all mashed up for you to shred!
Squad up with your friends and compete in a wide range of multiplayer modes: feel the rush of downhill races, dominate maps in team vs team competitions, or give it your best shot in epic mass PvP races with more than 50 other players (1).
Go all out. Join the madness!
Key Features
JUMP INTO A MASS SOCIAL PLAYGROUND – Wherever and whenever you ride, you’ll always find yourself amongst other players. From snowy mountains to arid canyons, ride through some of the most magnificent destinations on earth: the American National Parks. Bryce Canyon, Yosemite Valley, Sequoia Park, Zion, Canyonlands, Mammoth Mountain and Grand Teton have all been faithfully transposed and mashed up together to create the most unique and lively playground. Gather in a vibrant social hub and meet a wild community of fellow riders. Check out their skills and looks, say hi or just pass by, it’s up to you.
PLAY WITH OR AGAINST YOUR FRIENDS IN INSANE MULTIPLAYER MODES – Enjoy a full-fledge multiplayer experience with a wide variety of modes:
- Competitive races and trick challenges: playable in PvP / Co-op / Solo
- Mass Starts: frantic 50+ player races where nothing is off limits(1)
- Multiplayer arenas: 6×6 team PvP matchups
- Online Cups: for the very best only, make your way up the leaderboard
MANAGE YOUR CAREER AND MAKE IT TO THE TOP OF THE LADDER – Create and shape your own rider through evolutive, progression-based gear and define every aspect of your avatar. Whether you want to be the best snowboarder alive or the fastest thing on two wheels, everything is possible. Make a name for yourself in a variety of sports, rise to the top of the leaderboard in career mode and sign with legendary sponsors from a wide range of outdoor action sports.
MAKE THE MOST OF NEXT GEN GAMEPLAY – RIDERS REPUBLIC™ will run at 60 FPS on next gen consoles and display more than 50 players simultaneously live on screen. With the game’s very intuitive character and camera control combined with an innovative trick system, all players, casual and hardcore, will have the chance to experience untapped joy from the very beginning.
In-Game Advertising Notes
With Anzu taking a notch for Ubisoft’s Trackmania and Bidstack taking Hyper Scape, this game could be anyones for the taking.
Developers: Ubisoft Annecy in collaboration with Ubisoft Montpellier, Ubisoft Belgrade, Ubisoft Pune, Ubisoft Berlin, Ubisoft Kyiv and Ubisoft Odesa

Time
All Day (Thursday)
march
11marAll DayMonster Energy Supercross 4 Release Date (PS4, PS5, XO, Series S, Series X, PC, Stadia)

Event Details
Milestone , one of the foremost racing game developers in the world, and Feld Entertainment, Inc. , the global leader in the production and presentation of touring live entertainment for the whole family,
Event Details
Milestone , one of the foremost racing game developers in the world, and Feld Entertainment, Inc. , the global leader in the production and presentation of touring live entertainment for the whole family, are pleased to announce Monster Energy Supercross – The Official Videogame 4 .
The fourth edition of the most popular and realistic Supercross – video game released worldwide on March 11, 2021 for PlayStation®5, PlayStation®4, Xbox Series X | S, Xbox One, Windows PC® / STEAM and Google Stages . The game offers a faithful version of the 2020 Monster Energy Supercross season, featuring all eleven stadiums and seventeen tracks, including the seven Salt Lake City variants.

For the first time in the franchise, the game features a brand new Career Mode structure. In this game variant, players start with the Supercross Futures and can then climb higher and higher to reach the 250SX – and 450SXcategories, competing against the highest number of Pro drivers ever in the history of the franchise. In the new Career Mode, each driver’s performance is affected by their skills, which can be upgraded and managed via a new skill tree system. Players earn skill points by racing, participating in special events, completing training and completing Journal missions, a series of special challenges that players can prove themselves to.
The new Compound is inspired by the beautiful landscapes of the Maine Islands and offers plenty of room to drive freely in Solo and Co-op, or to race against friends on the many available tracks. There are many challenges and collectibles to discover on this beautiful island!

The ever-popular Track Editor is back with new customization modules based directly on the official tracks of the 2020 season. New cosmetic customization options, such as start gate constructions, finish constructions, tuff blox and leader pillars, increase realism and motivate players to get creative.

As always in the franchise, players can customize their racers with a wealth of content, thanks to more than 110 official brands for both cosmetic and performance modifications , for both drivers and bikes. In addition, the online mode guarantees a lag-free and immersive multiplayer experience, thanks to the dedicated servers and Race Director mode * .
Monster Energy Supercross – The Official Videogame 4 will be available worldwide on March 11, 2021 for PlayStation®5, PlayStation®4, Xbox Series X | S, Xbox One, Windows PC® / STEAM and Google Stadia.
Time
All Day (Thursday)
UPCOMING EVENTS
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