Bidstack has announced today that the company has experienced significantly increased demand from advertisers in the second half of 2020 leading to record sales. The company has confirmed that they are on track to exceed the £1.5 million market expectation target for 2020.

Burberry In-Game Advertising Activation within Ubisoft’s Hyper Scape

On the demand side, Bidstack announced that they have been working closely with many of the world’s leading international advertising agencies and brands. The advertising briefs now being received by Bidstack are evolving from test spend to being “on plan” as the desire to reach the attractive video gaming audience grows.

Bidstack’s supply-side strategy continues to focus on working with a number of the world’s largest video game developers and publishers to incorporate the Company’s technology into their games.  While this strategy has proved complex, Bidstack is now placing advertising and successfully generating revenues in core markets with some of the world’s largest video games publishing groups.

BMW In-Game Advertising Activation in Football Cup 2020

James Draper, CEO of Bidstack, said:

“In the second half of 2020 we have been conducting our work with quiet efficiency. 

Over that period we have seen a step change in interest from brands wanting to activate within gaming.  We are witnessing average order values increasing significantly and experiencing advertising agencies now including in-game advertising as a component in large media plans. We believe this is a meaningful shift from where the market was 12 months ago.

Acer Nitro 5 In-Game Advertising Activation in Codemasters Dirt Rally 2.0

In addition Bidstack is considering a number of new commercial opportunities where our technical offering and insight may be of interest to some global technology led companies.

We are at the beginning of a new industry, where brands will continue to explore and invest in ways to activate and protect their IP in and around interactive entertainment.

The diligent work of our growing team, the knowledge we have accumulated and the demonstrable acceleration of revenue being run through our products put Bidstack in a strong position to capitalise on this growth.”

Here are just a few of the Bidstack campaigns that we have been watching throughout the year. At Digachan, we love the attention to detail in ensuring that all creatives really blend into the native environment and showcase how IAB standards should be met.

Let us know what you think too.

Burger King In-Game Advertising Campaign in Real Cricket 20
Burger King In-Game Advertising Activation in Real Cricket 20
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Bidstack and Badu Sponsorship of Norwich Football Club
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