Brand new rewarded video inventory is now available in Crash Bandicoot: On the Run! which launches on mobile today.
Crash Bandicoot is one of the most beloved figures in gaming history and celebrates its 25th anniversary this year. Its rich history, combined with its enduring popularity, is why millions of nostalgic fans have pre-registered for the mobile game.
Activision Blizzard’s preliminary analysis, based on 150K+ global installs, indicates Crash players aged 18-34 are a diverse, influential and loyal fanbase.
- Gender split: 43% F / 53% M (among adults 18-34)*
- 38% of those who intend to download Crash Bandicoot: On the Run! are parents of children under 18 years of age**
- 66% say that the previous relationship with the franchise is important for future purchase decisions**