Author: Editorial Team

Mobile InGamePlay brand advertising platform hires former Viacom ad executive AdInMo, the mobile in-game advertising specialist has further strengthened its operations as part of its plans to scale-up its InGamePlay adtech platform. Reece Eaton joins as Ad Operations Director to work with AdInMo’s global demand partners including InMobi, Pubmatic and Yahoo! Adtech to help drive monetization of its global mobile games inventory. Reece brings a wealth of cross-sector and cross-media ad operations experience to the team having spent over 10 years at Viacom’s ad operation team, followed by diverse roles across the digital advertising ecosystem including managing publisher integrations within…

Read More

Adverty announced today that the Company has won the Audience Award in the competition Techarenan Challenge 2021. 500 companies operating within a wide array of industries from across the Nordics have applied to the competition. The winners will now join the winners’ delegation, which in previous years has visited New York, San Francisco, Seoul, Tokyo and Sao Paulo. The Techarenan Challenge, now arranged for the eighth consecutive year, is aimed at Swedish and Nordic companies in the startup and growth phases that are based on a unique innovation or business model with potential for global commercialization. The companies have been…

Read More

Adverty has been granted its third patent by the United States Patent and Trademark Office for its in-game ad viewability technology BrainImpression; a ground-breaking method for determining ad viewability and impressions within complex gaming environments. The multi-patented invention is one of the core functionalities of Adverty’s leading in-game advertising platform and now covers every screen used in traditional gaming and the so-called ‘Metaverse’ – from mobile phones, tablets and TVs to next-generation devices used for virtual and augmented reality. Adverty, a leading in-game platform for advertisers, agencies and game developers, today announces the notice of allowance for its third in-game…

Read More

Venatus, the global advertising technology platform focused on gaming and entertainment, has partnered with PlayerWON, the first engagement and monetization platform to reach and reward Free to Play (F2P) PC and console gamers. Through this partnership, Venatus will work with PlayerWON, a division of Simulmedia, Inc., to help brands access highly sought-after gaming audiences through premium, full-screen and player-controlled video campaigns. PlayerWON enhances the playing experience for gamers by providing them with opportunities to earn valuable in-game rewards while driving engagement, retention, lifetime value and additional revenue for publishers and developers. For advertisers, PlayerWON is the only viable means to…

Read More

Adverty AB (publ) announces today a strategic positioning into Turkey with two new hires, to increase its presence in one of the largest, most exciting and fastest growing gaming communities in the world. Adverty, the leading in-game platform for advertisers, media agencies and game developers, has established local presence in Istanbul, with two new hires, a Director of Programmatic Sales and a Director of Publisher Growth, as the city emerges as the largest gaming hub for Europe, boasting a wide collection of gaming studios and unicorns. According to a ft.com article, Turkey is rapidly becoming a star of European tech,…

Read More

Today, in-game advertising specialist Adverty announced its partnership with Mamboo Games, who will be including Adverty’s seamless In-Play™ formats within their games.Mamboo Games, a Belarusian developer and publisher of successful hyper casual games, launched Adverty’s seamless In-Play™ advertising in three of its hits: Shift Race, Shift Princess, and Folding Car Puzzle.The publisher focuses on hyper-casual, casual, and midcore games. With many millions of downloads of its titles, the company also provides expertise in marketing, game design, and publishing. We chose to partner with Adverty because of the reliability and simplicity of its technology and the potential for immediate additional revenues…

Read More

After receiving backlash from players, the developer who was set up as a pilot project to test Facebook’s plan to put adverts inside Oculus VR games has reversed its decision. Facebook announced in the past few days that it would begin putting ads in players’ headsets, starting with paid-for game Blaston.There were no other titles listed to participate. Resolution Games, the makers of the game, have now clarified that in-game advertising “is not appropriate for the game.”A statement from CEO Tommy Palm to media outlets said the company understood gamers’ complaints. Our mission at Resolution Games has always been to…

Read More

Together with Island Records and O2, Epic Games and Island have announced today that The O2 will be part of Fortnite Creative, the world’s largest video game franchise. During Fortnite Creative celebrations, Leicester-based band easy life will perform an exclusive performance. With the launch of the Priority app, O2 customers will be eligible to win special prizes, such as tickets to future easy-life shows at O2 venues. This will be the first time The O2 has been featured in a videogame. As part of Fortnite Creative, the band will be performing tracks from its debut album ‘life’s a beach’ as…

Read More

It was announced last month that Facebook would soon start testing mobile ads within Oculus, which is designed to help developers create new experiences for their audience as well as be able to demonstrate their VR applications. Facebook have now released details of the next phase using a small test of in-headset ads. In the coming weeks, they plan to experiment with Blaston from Resolution Games as well as a few more developers. In addition to bringing more people into virtual reality, Facebook Reality Labs also plans to create a self-sustaining platform for developers and to also allow Facebook to…

Read More

As part of an exclusive agreement with Anzu.io, Razor Edge Games announced today that it will invite advertisers to place ads within its upcoming hit game Eden Falling on PC and consoles. The pre-alpha phase of Eden Falling, a free-to-play MMORPG, will take place at Steam Summer Festival on PC. Early access will be available in the months following Razor Edge Games’ launch, with a global release and a console version planned for the first half of 2022. Around 20 third-party brand DLC partners, including celebrities and IPs, will appear in the game for a limited period of time to…

Read More

Specialists of in-game advertising, Adverty, today announced two new titles to be launched in their network. The games will display Adverty’s integrated In-Play and In-Menu formats for performance and branding advertising to global audiences. From Lucky Kat Studios, we have Magic Finger 3D. In addition to seamlessly integrating Adverty’s In-Play ads, in which users can interact with billboards and other ads, Magic Finger 3D also facilitates Adverty’s Seamless In-Menu format. This combination of In-Play™ branding and In-Menu™ performance advertising is something the industry has been eagerly awaiting. The combination of performance advertising with strong branding leads to a powerful multiplier…

Read More

A year after extensive planning, GGRecon, an esports and gaming publisher, has launched a brand new website. https://youtu.be/HiG6U289bKg Their initial development began in November 2019, and based on market research, their concept design and development have been shaped to best meet the needs of their target audience. The company was founded in December 2019 and has been heavily focused on esports since then. Among the titles they cover are VALORANT, CS:GO, Call of Duty, Overwatch, and more. They have worked with Degree53 to develop a bespoke, innovative gaming and esports website that provides unique content for their esports audience, which…

Read More