Author: Editorial Team

Adverty AB today (October 27th, 2022) unveils a partnership with Apex Gaming Network, a division of Apex Mobile Media, having signed an agreement that allows the network to represent and sell Adverty’s inventory in Canada, with the potential for campaigns also to run in the US. This partnership will enable advertisers in the region to benefit from seamless and immersive in-game advertising opportunities. Apex Gaming Network is a division of in-app mobile advertising leader Apex Mobile Media and Canada’s only gaming network that puts brands in premium game environments. It is dedicated to helping brands reach and engage gaming audiences…

Read More

Adverty AB today unveils an exclusive partnership with Yazle – having signed an agreement that allows the digital agency to represent and sell Adverty’s full inventory in MENA exclusively. This will be on a managed service basis; thereby enabling advertisers in the region to grasp seamless and immersive, in-game advertising opportunities. The exclusive partnership between Adverty and Yazle comes at a time when growing numbers of advertisers are seeking to communicate and advertise within virtual worlds. The MENA region is fast becoming a global hotspot for gaming, with surging interest in eSports in particular, whilst the crown prince of Dubai…

Read More

Adverty AB today unveils an exclusive global partnership with the leading games developer as it launches seamless In-Play™ ads inside Dodreams’ hugely popular Drive Ahead! game – enabling advertisers to grasp immersive advertising opportunities within the top-tier game. Dodreams is now using Adverty’s technology to show unobtrusive and contextually relevant ads to its huge and ever-growing community, with Adverty’s In-Play™ ads prominently displayed in the game arena and throughout the interface. Often described as the best of the head-to-head battlers, Drive Ahead! is a gladiatorial arena racing game that boasts over 225 million organic downloads and more than a million…

Read More

Adverty AB today unveils a global partnership with Swedish technology company SeenThis; the partnership enables streamed video advertising to be delivered into live-gaming environments for the first time. The groundbreaking collaboration will allow advertisers to stream video creative programmatically through their preferred DSPs into Adverty’s gaming inventory of IAB standard display banners, setting a new standard for immersive, smooth, high-quality in-game video advertising. Demand for video advertising formats shows no sign of abating. In the US alone, digital video advertising spend surged 49% in 2021 and is expected to reach nearly $50bn this year, with other markets seeing growth on…

Read More

Leading in-game advertising specialist Adverty AB (publ), today announced a collaboration with Oracle Moat to provide enhanced measurement and verification across in-game ad environments. Adverty’s award-winning, multi-patented and industry-leading ad viewability technology BrainImpression™ is now available within Oracle Moat Analytics, enabling advertisers to measure ad impressions, invalid traffic (IVT) and viewability. Adverty’s CTO Calle Sténson says: We are thrilled that Oracle Moat is taking up the wider industry challenge to measure the impact of ads across in-game environments, and we are delighted that the patented technology we have been developing since early 2017 aligns so perfectly. Accurate and meaningful measurement…

Read More

Frameplay, a global leader in enabling intrinsic in-game advertising, today announced the first-to-market attention metric called Intrinsic Time-in-View. The metric is built upon Frameplay’s proprietary, industry-leading viewability capability, and has been double-validated by studies from Lumen and eye square, and recognized by dentsu International’s award-winning Attention Economy team as a pioneering solution for measuring attention in the gaming space. “Our proprietary intrinsic in-game viewability technology has been at the forefront of our product offering since our company’s inception,” Jonathon Troughton, CEO of Frameplay We are proud to share that we have further validated the efficacy of our advertising solution, with…

Read More

Adverty AB (publ), a leading in-game advertising specialist, has appointed industry veteran Jonas Söderqvist as CEO, as it readies itself for its next phase of growth. Jonas will consolidate the team around a refreshed vision and enable Adverty to build upon past successes and ready itself for an incoming wave of interest in in-game ad executions. Jonas’ career has spanned two decades, including four years as director at PubMatic, a publisher-focused, sell-side platform featuring omni-channel revenue automation technology. During his time within the media industry he has driven sales and management for both publishers and sales houses, Mediakompaniet, MTV, Smartclip,…

Read More

Mobile InGamePlay brand advertising platform hires former Viacom ad executive AdInMo, the mobile in-game advertising specialist has further strengthened its operations as part of its plans to scale-up its InGamePlay adtech platform. Reece Eaton joins as Ad Operations Director to work with AdInMo’s global demand partners including InMobi, Pubmatic and Yahoo! Adtech to help drive monetization of its global mobile games inventory. Reece brings a wealth of cross-sector and cross-media ad operations experience to the team having spent over 10 years at Viacom’s ad operation team, followed by diverse roles across the digital advertising ecosystem including managing publisher integrations within…

Read More

Adverty announced today that the Company has won the Audience Award in the competition Techarenan Challenge 2021. 500 companies operating within a wide array of industries from across the Nordics have applied to the competition. The winners will now join the winners’ delegation, which in previous years has visited New York, San Francisco, Seoul, Tokyo and Sao Paulo. The Techarenan Challenge, now arranged for the eighth consecutive year, is aimed at Swedish and Nordic companies in the startup and growth phases that are based on a unique innovation or business model with potential for global commercialization. The companies have been…

Read More

Adverty has been granted its third patent by the United States Patent and Trademark Office for its in-game ad viewability technology BrainImpression; a ground-breaking method for determining ad viewability and impressions within complex gaming environments. The multi-patented invention is one of the core functionalities of Adverty’s leading in-game advertising platform and now covers every screen used in traditional gaming and the so-called ‘Metaverse’ – from mobile phones, tablets and TVs to next-generation devices used for virtual and augmented reality. Adverty, a leading in-game platform for advertisers, agencies and game developers, today announces the notice of allowance for its third in-game…

Read More

Venatus, the global advertising technology platform focused on gaming and entertainment, has partnered with PlayerWON, the first engagement and monetization platform to reach and reward Free to Play (F2P) PC and console gamers. Through this partnership, Venatus will work with PlayerWON, a division of Simulmedia, Inc., to help brands access highly sought-after gaming audiences through premium, full-screen and player-controlled video campaigns. PlayerWON enhances the playing experience for gamers by providing them with opportunities to earn valuable in-game rewards while driving engagement, retention, lifetime value and additional revenue for publishers and developers. For advertisers, PlayerWON is the only viable means to…

Read More

Adverty AB (publ) announces today a strategic positioning into Turkey with two new hires, to increase its presence in one of the largest, most exciting and fastest growing gaming communities in the world. Adverty, the leading in-game platform for advertisers, media agencies and game developers, has established local presence in Istanbul, with two new hires, a Director of Programmatic Sales and a Director of Publisher Growth, as the city emerges as the largest gaming hub for Europe, boasting a wide collection of gaming studios and unicorns. According to a ft.com article, Turkey is rapidly becoming a star of European tech,…

Read More