Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach Adverty, a leading in-game platform for advertisers, agencies and content creators, announces partnership with global mobile-first advertising technology company InMobi…
Taking another step into the world of gaming, Bud Light today announces its new partnership with leading live streaming service, Twitch – with the Bud Knight himself respawned to save the…
Soon-to-be-released PC game Poster Sticker will feature real-world advertising thanks to an exclusive partnership between creator Caipirinha Games and Anzu.io, the world’s most advanced blended in-game advertising platform. With Anzu’s…
New paper reveals key mobile game developer monetization strategies for 2021 Immersive in-game advertising, where non-interruptive brands ads are seamlessly integrated into gameplay, is emerging as an important new monetization…
In-Game Advertising is nothing new. It's been around for a long time in various guises and iterations. What's important to understand is that there are many different factors between what…
Adverty has been granted a patent by the United States Patent and Trademark Office for its in-game ad viewability technology BrainImpression™; a groundbreaking method for determining ad viewability and impressions…
Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced a new agreement to provide Anzu, in-game advertising company, with Comscore’s industry-leading Validated Campaign Essentials™ (VCE®) and…
More than a quarter of mobile game developers (26.7%) plan to start monetizing their free-to-play games with dynamic in-game advertising in the next six months, according to a recent industry survey carried out by Pocketgamer. …
Having launched to critical acclaim, Codemasters® today celebrates the worldwide release of DIRT 5™ on PlayStation® 5. Developed by the Codemasters Cheshire studio, the PS5 version delivers amplified 4K, 120fps racing, with even…
Megopoly, a browser based, free to play strategy game offers it’s players rewards in the form of Amazon gift codes. FL Galaxy Inc. announces the release of it’s flagship game Megopoly,…
WPP and Anzu, an adtech startup specializing in integrating advertising into video games, today announced a partnership aimed at bringing commonly accepted advertising standards to the esports and gaming space.…
GAME MAD YOUNGSTERS SKIP MEALS AND SPEND UP TO TEN HOURS A DAY GLUED TO THEIR CONSOLES New study shines a spotlight on the nation's gaming habits, revealing the lengths…