Facebook Twitter Instagram
    Latest
    • AdInMo expands its In-Game Ops Team
    • Adverty announced as winner in Techarenan Challenge 2021
    • Adverty wins third US patent for BrainImpression
    • Venatus partners with PlayerWON™ to offer full-screen in-game sponsored video
    • Adverty establishes local presence in Turkey, as Istanbul emerges as the hottest new gaming and tech hub in Europe
    • Mamboo Games Partner with Adverty for In-Game Advertising
    • Blaston backs out of Facebook VR ads decision
    • The O2 Get In The Game with Fortnite
    Twitter
    • About DIGA
    • News
      1. In-Game Advertising
      2. Game News
      3. View All

      AdInMo expands its In-Game Ops Team

      18 November 2021

      Adverty announced as winner in Techarenan Challenge 2021

      15 November 2021

      Adverty wins third US patent for BrainImpression

      3 November 2021

      Venatus partners with PlayerWON™ to offer full-screen in-game sponsored video

      31 August 2021

      Big Rumble Boxing: Creed Champions to be produced by a Koch Media, Survios and MGM Partnership

      8 June 2021

      Demolition Racer “Wreckfest” Out Today

      1 June 2021

      Iconic Drivers Return to the Grid for F1 2021

      18 May 2021

      Highrise City Announced

      15 May 2021

      AdInMo expands its In-Game Ops Team

      18 November 2021

      Adverty announced as winner in Techarenan Challenge 2021

      15 November 2021

      Adverty wins third US patent for BrainImpression

      3 November 2021

      Venatus partners with PlayerWON™ to offer full-screen in-game sponsored video

      31 August 2021
    • Bad Ads

      The In-Game Advertising They Don’t Show You – Part Two

      25 February 2021

      The In-Game Advertising They Don’t Show You

      17 January 2021
    • DIGA Gallery
    • Tech Links
      • Adinmo
      • Admix
      • Adverty
      • Anzu
      • Bidstack
      • Bloxbiz
      • Gadsme
      • Frameplay
      • HotPlay
      • Rapidfire
      • Sayollo
    • Contact
    Home » News » Codemasters Extends Support of Government Messaging In-Game
    In-Game Advertising

    Codemasters Extends Support of Government Messaging In-Game

    By Editorial Team5 March 2021No Comments2 Mins Read
    Share
    Facebook Twitter LinkedIn Pinterest Email

    Codemasters® has, once again, partnered with the UK government and Public Health England to drive public awareness messages in DIRT 5™, DiRT Rally 2.0™ and GRID®.

    ‘Stay Home, Protect the NHS, Save Lives’ reiterates the continued importance of following guidelines wherever possible. The Better Health ‘Every Mind Matters’ campaign offers support for mental wellbeing through the Mind Plan. By answering five quick questions participants get a personalised action plan with practical tips to help deal with stress and anxiety, boost mood, sleep better and feel more in control.

    Collaborating with Bidstack, geo-targeted banners are delivered in-game to UK players through its digital advertising platform. The ads replace text and images on trackside materials such as flags and billboards with mental wellbeing prompts developed by Public Health England, and the Stay Home message from UK government.

    We’re delighted to continue being able to support government messaging, whilst we look forward to lockdown easing,”

    John Merchant, Marketing Director at Codemasters.

    “It’s great being able to use our games to direct players to mental wellbeing advice. Even if we can help just one person then this has been a worthwhile addition.

    We’re really proud to be working with the UK Government, Public Health England and our partners Codemasters again to reach audiences that might not have engaged with these important messages across other media channels

    James Draper, Bidstack’s CEO.

    Delivering health messages, and particularly those around mental wellbeing in what is a trying time for many people, is something we are delighted our tech can offer. For those in need of support it has the potential to make a huge difference.

    For more information, please visit gov.uk/coronavirus, everymindmatters.co.uk, or search ‘Mind Plan.’

    Bidstack Codemasters DIGA Featured In-Game Advertising NHS UK Government
    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

    Related Posts

    AdInMo expands its In-Game Ops Team

    18 November 2021

    Adverty announced as winner in Techarenan Challenge 2021

    15 November 2021

    Adverty wins third US patent for BrainImpression

    3 November 2021

    Comments are closed.

    AdInMo expands its In-Game Ops Team

    18 November 2021

    Adverty announced as winner in Techarenan Challenge 2021

    15 November 2021

    Adverty wins third US patent for BrainImpression

    3 November 2021

    Venatus partners with PlayerWON™ to offer full-screen in-game sponsored video

    31 August 2021

    Adverty establishes local presence in Turkey, as Istanbul emerges as the hottest new gaming and tech hub in Europe

    25 August 2021

    Mamboo Games Partner with Adverty for In-Game Advertising

    22 June 2021

    Blaston backs out of Facebook VR ads decision

    22 June 2021

    The O2 Get In The Game with Fortnite

    21 June 2021
    Twitter
    © 2022 DIGACHAN.

    Type above and press Enter to search. Press Esc to cancel.