Codemasters® has, once again, partnered with the UK government and Public Health England to drive public awareness messages in DIRT 5™, DiRT Rally 2.0™ and GRID®.
‘Stay Home, Protect the NHS, Save Lives’ reiterates the continued importance of following guidelines wherever possible. The Better Health ‘Every Mind Matters’ campaign offers support for mental wellbeing through the Mind Plan. By answering five quick questions participants get a personalised action plan with practical tips to help deal with stress and anxiety, boost mood, sleep better and feel more in control.
Collaborating with Bidstack, geo-targeted banners are delivered in-game to UK players through its digital advertising platform. The ads replace text and images on trackside materials such as flags and billboards with mental wellbeing prompts developed by Public Health England, and the Stay Home message from UK government.