James Draper, Bidstack’s CEO said, “We’re extremely proud of the work we’ve done together with Sports Interactive and grateful for this three year extension, which demonstrates great advocacy for the service we provide. Building strong relationships with world leading video game publishers is incredibly important to the growth of our business and the scale of the gaming audience we bring to our advertisers. Signing another multi-year exclusive agreement with Sports Interactive shows how big an impact in-game advertising is making in both the gaming and advertising industries.”

Dr. Tom Markham, Head of Strategic Business Development at Sports Interactive said, “We’re delighted to put pen to paper on a new deal with Bidstack. Their cutting-edge technology allows us to serve impactful real-world ads in the form of realistic, perimeter pitchside advertising in Football Manager. This enables us to further monetise our titles, which we can invest in future games and events. It also helps to add to the immersive match experience for FM players.”