As creatives become paramount to the success of mobile games, Luna Labs is opening up their platform to enable any studio, including indie game developers, to create, manage and optimise playable and video ads.
Luna Labs today announced the release of Starter and Pro programs for their playable ad and video products, starting at $500 a month. Their end-to-end product suite enables mobile game studios to automate their creative production and optimise any HTML5 playable ad and video creative that they build.
“Creatives play an integral role in the success of a mobile game studio today. Yet, not every studio has access to the technology and resources that allow them to realise this,” says Steven Chard, CEO at Luna Labs. “By launching Luna Starter and Pro, we aim to challenge this norm and empower any studio to find success with creatives by enhancing their workflow. So, instead of time, money or resources, creativity is now the only limiting factor.”
Previously, Playable and Replay had only been available as an enterprise solution — used by the likes of Zynga, Voodoo, Activision and Rovio, to name a few.
With Luna Starter and Pro, both products will be accessible at any studio’s fingertips, but through a different support model — Luna Community; a space where users can exchange knowledge and questions to help each other get the most out of Luna’s products, as well as receive support on their journey to scale their games.
To celebrate the launch, Luna Labs is running a “#PoweredByLuna” competition to give all new developers who sign up to the Luna Playable 30-day free trial a chance to showcase their best HTML5 playable and run a Facebook ad campaign worth up to $10,000.
More information about the different Luna subscriptions is available at lunalabs.io. There, you can find details about the free trial, the offerings, and the #PoweredByLuna competition.