Bidstack, the native in-game advertising group, provides the native in-game advertising within Codemasters’ GRID game which was launched in October 2019.

The fourth game in the series, GRID is available on PlayStation4, the Xbox One family of devices including the Xbox One X and Windows PC (DVD and via Steam). GRID delivers racing action in some of the world’s most famous city streets and race circuits providing considerable scope for native in-game advertising.

Bidstack’s technology enables advertisers from across the world to programmatically place relevant brand awareness advertising on trackside billboards in the game.  Advertisers are able to reach players and target advertising based on their demographic profiles.

James Draper, CEO of Bidstack, said, “We are pleased to be able to disclose that we will be providing native in-game advertising within GRID, our second Codemasters title. As our relationship with Codemasters continues to grow, we are proud to give advertisers the opportunity to reach the true motorsport fan, via the trackside billboard space within this stunning game. It continues to be a pleasure to work with Codemasters, a AAA rated games developer, and we look forward to continuing our great work together.”