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    DIGACHAN
    Home » GRID

    GRID

    GRID

    Game Publisher:  Codemasters

    Advertising Company:  Bidstack

    Advertising Category:  Native In-Game Advertising

    Available Placements:  Trackside Banners, Flags, Billboards, Car Decal

    Game Release Date:  11th October 2019

    Ad Examples

    Example Brands / Charities Observed

    • FALKEN
    • ESSO
    • HANKOOK
    • DEMON TWEEKS

    Bidstack Announcement: 22nd May 2019

    Bidstack, the native in-game advertising group, provides the native in-game advertising within Codemasters’ GRID game which was launched in October 2019.

    The fourth game in the series, GRID is available on PlayStation4, the Xbox One family of devices including the Xbox One X and Windows PC (DVD and via Steam). GRID delivers racing action in some of the world’s most famous city streets and race circuits providing considerable scope for native in-game advertising.

    Bidstack’s technology enables advertisers from across the world to programmatically place relevant brand awareness advertising on trackside billboards in the game.  Advertisers are able to reach players and target advertising based on their demographic profiles.

    James Draper, CEO of Bidstack, said, “We are pleased to be able to disclose that we will be providing native in-game advertising within GRID, our second Codemasters title. As our relationship with Codemasters continues to grow, we are proud to give advertisers the opportunity to reach the true motorsport fan, via the trackside billboard space within this stunning game. It continues to be a pleasure to work with Codemasters, a AAA rated games developer, and we look forward to continuing our great work together.”

    Adverty & Apex Mobile Media Announce Partnership to Offer In-Play Gaming Inventory in Canada

    27 October 2022

    Adverty and Yazle announce exclusive in-game ad partnership in MENA region

    18 August 2022

    Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership

    28 July 2022

    Adverty launches industry-first streaming video technology for In-Play™ ads in partnership with SeenThis

    14 July 2022

    Adverty’s Multi-patented and Industry-leading In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat

    5 July 2022

    Frameplay Announces New Attention Metric in Video Game Environments, Validated in Partnership with dentsu’s Attention Economy Team by First-to-Market Studies

    5 April 2022

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    5 April 2022

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    18 November 2021
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