DIGACHAN
    Facebook Twitter Instagram
    Latest
    • Adverty & Apex Mobile Media Announce Partnership to Offer In-Play Gaming Inventory in Canada
    • Adverty and Yazle announce exclusive in-game ad partnership in MENA region
    • Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership
    • Adverty launches industry-first streaming video technology for In-Play™ ads in partnership with SeenThis
    • Adverty’s Multi-patented and Industry-leading In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat
    • Frameplay Announces New Attention Metric in Video Game Environments, Validated in Partnership with dentsu’s Attention Economy Team by First-to-Market Studies
    • Adverty appoints Jonas Söderqvist as CEO as brands wakes up to the power of in-game advertising
    • AdInMo expands its In-Game Ops Team
    Twitter
    DIGACHAN
    • About DIGA
    • News
      1. In-Game Advertising
      2. Game News
      3. View All

      Adverty & Apex Mobile Media Announce Partnership to Offer In-Play Gaming Inventory in Canada

      27 October 2022

      Adverty and Yazle announce exclusive in-game ad partnership in MENA region

      18 August 2022

      Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership

      28 July 2022

      Adverty launches industry-first streaming video technology for In-Play™ ads in partnership with SeenThis

      14 July 2022

      Big Rumble Boxing: Creed Champions to be produced by a Koch Media, Survios and MGM Partnership

      8 June 2021

      Demolition Racer “Wreckfest” Out Today

      1 June 2021

      Iconic Drivers Return to the Grid for F1 2021

      18 May 2021

      Highrise City Announced

      15 May 2021

      Adverty & Apex Mobile Media Announce Partnership to Offer In-Play Gaming Inventory in Canada

      27 October 2022

      Adverty and Yazle announce exclusive in-game ad partnership in MENA region

      18 August 2022

      Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership

      28 July 2022

      Adverty launches industry-first streaming video technology for In-Play™ ads in partnership with SeenThis

      14 July 2022
    • Bad Ads

      The In-Game Advertising They Don’t Show You – Part Two

      25 February 2021

      The In-Game Advertising They Don’t Show You

      17 January 2021
    • DIGA Gallery
    • Tech Links
      • Adinmo
      • Admix
      • Adverty
      • Anzu
      • Bidstack
      • Bloxbiz
      • Gadsme
      • Frameplay
      • HotPlay
      • Rapidfire
      • Sayollo
    • Contact
    DIGACHAN
    Home » News » Adverty releases in-game ad SDK on Unity Asset Store
    Adverty

    Adverty releases in-game ad SDK on Unity Asset Store

    By Editorial Team6 January 2021No Comments4 Mins Read
    Share
    Facebook Twitter LinkedIn Pinterest Email

    Adverty AB (publ) announces the release of its Unity SDK on Unity Asset Store, providing developers with easy access to its patented ad technology for unobtrusive in-game advertising.

    Adverty, the leading in-game platform for advertisers, agencies and content creators, has announced the release of its Unity SDK on the Unity Asset Store, a marketplace where game developers and publishers can find, source, and sell everything they need to be successful, including third party assets, tools, and services.

    [embedyt] https://www.youtube.com/watch?v=n6gFgiF7VIo[/embedyt]

    Adverty’s seamless advertising solution uses Unity to display unobtrusive in-game ads through an SDK (Software Development Kit), previously only accessible from the Adverty website www.adverty.com. In this latest installment, the Unity SDK from Adverty will also be easily accessible to developers on the Unity Asset Store through a direct collaboration with Unity Technologies.

    “We are delighted to share our revolutionary in-game monetization service with Unity’s game developer community; accessible directly within their production environment. This collaboration helps us reach a much wider range of game developers on a global scale,” explains Calle Sténson, Director of Client Technology at Adverty.

    The Adverty Unity SDK has been customized for the Unity Asset Store to feature an easy onboarding process for developers using the service. For the ultimate experience, Adverty has included various pre-modeled ad placements such as billboards, floor stands and poster frames in the package. This will satisfy each level of game developer interested in monetizing their creations with unobtrusive, seamless in-game ads.

    With a number of recent observations of bad examples of In-Game Advertising from other games, DIGACHAN asked, “With the decision to launch an SDK to the asset store, how does Adverty ensure that game developers do not incorrectly implement the technology, especially if they choose to not use the pre-modeled game objects? Is it possible for developers to receive revenue for poorly implemented ads and is there any governance by Adverty to protect the brand and players?”

    Niklas Bakos, founder and CEO of Adverty comments: “Of course, while there are IGA companies offering poor quality adverts, Adverty, on the other hand, has worked hard to ensure that programmatic ads are being delivered properly and that game developers don’t incorrectly implement its technology.

    “We recently announced the release of our Unity SDK on Unity Asset Store, providing developers with easy access to our patented ad technology for unobtrusive in-game advertising. This includes various pre-modelled ad placements such as billboards, floor stands and poster frames and each of these offerings take the protection of our advertisers’ brands extremely seriously.
    “Our inventory is unique and it is all in-app, too – one of the safest environments for brands. It is a priority for Adverty to ensure that a brand will never appear next to content that has the potential to harm. All of the apps that provide our inventory have already been vetted by Apple and Google and, in addition, we manually approve any apps that are added to our platform; maintaining a comprehensive whitelist, updated on a regular basis whilst also adhering to specific blacklists, as specified by buyers.

    “But we recognise that at least as important as all of this is the need for the ad experience itself to be positive, and never to frustrate users. As such, our approach is to seamlessly and properly integrate, natively and unobtrusively, and never to impact user engagement unless the user explicitly initiates an interaction. As such, we have committed to comply with the standards of the Coalition for Better Ads, as part of an industry-wide effort to ensure quality advertising fit for the digital age.

    “It is our hope that in-game advertising will mature rapidly this year, with poor quality or fraudulent players stamped out as part of a wider industry effort to evolve and offer the highest-quality, sophisticated in-game advertising – one which reflects the importance of this burgeoning industry.”

    The Adverty Unity SDK is available on the Unity Asset Store on the following link:

    https://assetstore.unity.com/packages/add-ons/adverty-monetize-100-of-gameplay-with-unobtrusive-in-game-ads-183869

    Adverty Featured
    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

    Related Posts

    Adverty & Apex Mobile Media Announce Partnership to Offer In-Play Gaming Inventory in Canada

    27 October 2022

    Adverty and Yazle announce exclusive in-game ad partnership in MENA region

    18 August 2022

    Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership

    28 July 2022

    Comments are closed.

    Adverty & Apex Mobile Media Announce Partnership to Offer In-Play Gaming Inventory in Canada

    27 October 2022

    Adverty and Yazle announce exclusive in-game ad partnership in MENA region

    18 August 2022

    Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership

    28 July 2022

    Adverty launches industry-first streaming video technology for In-Play™ ads in partnership with SeenThis

    14 July 2022

    Adverty’s Multi-patented and Industry-leading In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat

    5 July 2022

    Frameplay Announces New Attention Metric in Video Game Environments, Validated in Partnership with dentsu’s Attention Economy Team by First-to-Market Studies

    5 April 2022

    Adverty appoints Jonas Söderqvist as CEO as brands wakes up to the power of in-game advertising

    5 April 2022

    AdInMo expands its In-Game Ops Team

    18 November 2021
    DIGACHAN
    Twitter
    © 2023 DIGACHAN.

    Type above and press Enter to search. Press Esc to cancel.