Adverty AB today unveils an exclusive partnership with Yazle – having signed an agreement that allows the digital agency to represent and sell Adverty’s full inventory in MENA exclusively. This will be on a managed service basis; thereby enabling advertisers in the region to grasp seamless and immersive, in-game advertising opportunities.
The exclusive partnership between Adverty and Yazle comes at a time when growing numbers of advertisers are seeking to communicate and advertise within virtual worlds. The MENA region is fast becoming a global hotspot for gaming, with surging interest in eSports in particular, whilst the crown prince of Dubai has recently spoken of his ‘metaverse strategy’ that will add 40,000 jobs and $4 billion to the economy over a five-year period.
In partnering with Yazle, which already has a strong gaming proposition in the MENA markets, due to its partnership with Activision Blizzard in the region, Adverty is now one step closer to true global representation, says its VP Partner Sales, Alex Ginn:
Digital marketing specialist, Yazle, provides its expanding client list with unique digital ad-tech solutions, thanks to exclusive partnerships with elite digital platforms. And, with Mastercard already onboard and set to leverage Adverty’s formats, a number of other brands and clients have already expressed interest.
Jamie Atherton, Yazle’s Managing Director, says:
In recent months, Adverty launched industry-first streaming video technology for In-Play™ ads – bringing innovative programmatic video ad formats to the gaming world for the first time. And, with over 3 billion gamers across the world, growing numbers of businesses are opting to implement in-game advertising – with increasingly sophisticated ads yielding impressive results.