DIGACHAN
    Facebook Twitter Instagram
    Latest
    • Adverty & Apex Mobile Media Announce Partnership to Offer In-Play Gaming Inventory in Canada
    • Adverty and Yazle announce exclusive in-game ad partnership in MENA region
    • Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership
    • Adverty launches industry-first streaming video technology for In-Play™ ads in partnership with SeenThis
    • Adverty’s Multi-patented and Industry-leading In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat
    • Frameplay Announces New Attention Metric in Video Game Environments, Validated in Partnership with dentsu’s Attention Economy Team by First-to-Market Studies
    • Adverty appoints Jonas Söderqvist as CEO as brands wakes up to the power of in-game advertising
    • AdInMo expands its In-Game Ops Team
    Twitter
    DIGACHAN
    • About DIGA
    • News
      1. In-Game Advertising
      2. Game News
      3. View All

      Adverty & Apex Mobile Media Announce Partnership to Offer In-Play Gaming Inventory in Canada

      27 October 2022

      Adverty and Yazle announce exclusive in-game ad partnership in MENA region

      18 August 2022

      Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership

      28 July 2022

      Adverty launches industry-first streaming video technology for In-Play™ ads in partnership with SeenThis

      14 July 2022

      Big Rumble Boxing: Creed Champions to be produced by a Koch Media, Survios and MGM Partnership

      8 June 2021

      Demolition Racer “Wreckfest” Out Today

      1 June 2021

      Iconic Drivers Return to the Grid for F1 2021

      18 May 2021

      Highrise City Announced

      15 May 2021

      Adverty & Apex Mobile Media Announce Partnership to Offer In-Play Gaming Inventory in Canada

      27 October 2022

      Adverty and Yazle announce exclusive in-game ad partnership in MENA region

      18 August 2022

      Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership

      28 July 2022

      Adverty launches industry-first streaming video technology for In-Play™ ads in partnership with SeenThis

      14 July 2022
    • Bad Ads

      The In-Game Advertising They Don’t Show You – Part Two

      25 February 2021

      The In-Game Advertising They Don’t Show You

      17 January 2021
    • DIGA Gallery
    • Tech Links
      • Adinmo
      • Admix
      • Adverty
      • Anzu
      • Bidstack
      • Bloxbiz
      • Gadsme
      • Frameplay
      • HotPlay
      • Rapidfire
      • Sayollo
    • Contact
    DIGACHAN
    Home » News » Adverty launches industry-first streaming video technology for In-Play™ ads in partnership with SeenThis
    Adverty

    Adverty launches industry-first streaming video technology for In-Play™ ads in partnership with SeenThis

    By Editorial Team14 July 2022No Comments2 Mins Read
    Share
    Facebook Twitter LinkedIn Pinterest Email

    Adverty AB today unveils a global partnership with Swedish technology company SeenThis; the partnership enables streamed video advertising to be delivered into live-gaming environments for the first time. The groundbreaking collaboration will allow advertisers to stream video creative programmatically through their preferred DSPs into Adverty’s gaming inventory of IAB standard display banners, setting a new standard for immersive, smooth, high-quality in-game video advertising.

    Demand for video advertising formats shows no sign of abating. In the US alone, digital video advertising spend surged 49% in 2021 and is expected to reach nearly $50bn this year, with other markets seeing growth on a similar scale.

    By streaming rather than using traditional technology, Adverty and SeenThis create lightweight, crystal-clear video advertising placements in contextually appropriate positions through In-Play™ ads – from billboards to bus shelters – within a wide range of games, driving optimal engagement and performance.

    Jonas Söderqvist, CEO at Adverty comments:

    At a time when programmatic video advertising continues to explode, we are delighted to announce our global partnership with SeenThis to bring video ads to in-game advertising. This industry-first streaming solution is incredibly data-light and allows short, snappy content to be shared with ultimate flexibility. This adds significantly to the immersive quality of our leading in-game environments, with smooth, high-quality, fast-rendering video ad units now available across all our formats.

    Jesper Benon, CEO at SeenThis, adds:

    Through our streaming technology, we’re speeding up and evolving the digital media landscape to set a new standard for content delivery online. SeenThis’s groundbreaking screen experience enables advertisers to stream high-quality video creative in display across the programmatic ecosystem – at speed and at scale – thereby delivering highly engaging experiences. This marks the first time that SeenThis streaming video is used in-game and we are delighted to see Adverty’s ad platform fully supporting our state-of-art video technology.

    This new format will allow brands which are investing in video to place short form videos of between six and 15 seconds, as seen on platforms such as TikTok, Instagram, Facebook and YouTube, into games where they find captive, engaged and often hard-to-reach audiences. With over 3 billion gamers across the world, more and more brands are opting to implement in-game advertising – with increasingly sophisticated ads yielding impressive results at a time when such opportunities are coming to be regarded as central for future innovations within the Metaverse.

    Featured
    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

    Related Posts

    Adverty & Apex Mobile Media Announce Partnership to Offer In-Play Gaming Inventory in Canada

    27 October 2022

    Adverty and Yazle announce exclusive in-game ad partnership in MENA region

    18 August 2022

    Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership

    28 July 2022

    Comments are closed.

    Adverty & Apex Mobile Media Announce Partnership to Offer In-Play Gaming Inventory in Canada

    27 October 2022

    Adverty and Yazle announce exclusive in-game ad partnership in MENA region

    18 August 2022

    Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership

    28 July 2022

    Adverty launches industry-first streaming video technology for In-Play™ ads in partnership with SeenThis

    14 July 2022

    Adverty’s Multi-patented and Industry-leading In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat

    5 July 2022

    Frameplay Announces New Attention Metric in Video Game Environments, Validated in Partnership with dentsu’s Attention Economy Team by First-to-Market Studies

    5 April 2022

    Adverty appoints Jonas Söderqvist as CEO as brands wakes up to the power of in-game advertising

    5 April 2022

    AdInMo expands its In-Game Ops Team

    18 November 2021
    DIGACHAN
    Twitter
    © 2023 DIGACHAN.

    Type above and press Enter to search. Press Esc to cancel.