After receiving backlash from players, the developer who was set up as a pilot project to test Facebook’s plan to put adverts inside Oculus VR games has reversed its decision.
Facebook announced in the past few days that it would begin putting ads in players’ headsets, starting with paid-for game Blaston.
There were no other titles listed to participate. Resolution Games, the makers of the game, have now clarified that in-game advertising “is not appropriate for the game.”
A statement from CEO Tommy Palm to media outlets said the company understood gamers’ complaints.
In his response, he said they might end up testing Bait – a free fishing game. It raises the ever-present question of what is acceptable to a consumer. Should paid-for games include in-game ads?
Last year EA received public backlash for IGA in their MMA game which hasn’t since resurfaced after they said they would discontinue them.
It didn’t take long for the backlash to begin. Reviews for Blaston were promptly bombed in online stores, both with Oculus and with Steam.
In addition to the two developers already mentioned, Facebook has already said additional developers will participate in the test.