DIGACHAN
    Facebook Twitter Instagram
    Latest
    • Adverty & Apex Mobile Media Announce Partnership to Offer In-Play Gaming Inventory in Canada
    • Adverty and Yazle announce exclusive in-game ad partnership in MENA region
    • Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership
    • Adverty launches industry-first streaming video technology for In-Play™ ads in partnership with SeenThis
    • Adverty’s Multi-patented and Industry-leading In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat
    • Frameplay Announces New Attention Metric in Video Game Environments, Validated in Partnership with dentsu’s Attention Economy Team by First-to-Market Studies
    • Adverty appoints Jonas Söderqvist as CEO as brands wakes up to the power of in-game advertising
    • AdInMo expands its In-Game Ops Team
    Twitter
    DIGACHAN
    • About DIGA
    • News
      1. In-Game Advertising
      2. Game News
      3. View All

      Adverty & Apex Mobile Media Announce Partnership to Offer In-Play Gaming Inventory in Canada

      27 October 2022

      Adverty and Yazle announce exclusive in-game ad partnership in MENA region

      18 August 2022

      Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership

      28 July 2022

      Adverty launches industry-first streaming video technology for In-Play™ ads in partnership with SeenThis

      14 July 2022

      Big Rumble Boxing: Creed Champions to be produced by a Koch Media, Survios and MGM Partnership

      8 June 2021

      Demolition Racer “Wreckfest” Out Today

      1 June 2021

      Iconic Drivers Return to the Grid for F1 2021

      18 May 2021

      Highrise City Announced

      15 May 2021

      Adverty & Apex Mobile Media Announce Partnership to Offer In-Play Gaming Inventory in Canada

      27 October 2022

      Adverty and Yazle announce exclusive in-game ad partnership in MENA region

      18 August 2022

      Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership

      28 July 2022

      Adverty launches industry-first streaming video technology for In-Play™ ads in partnership with SeenThis

      14 July 2022
    • Bad Ads

      The In-Game Advertising They Don’t Show You – Part Two

      25 February 2021

      The In-Game Advertising They Don’t Show You

      17 January 2021
    • DIGA Gallery
    • Tech Links
      • Adinmo
      • Admix
      • Adverty
      • Anzu
      • Bidstack
      • Bloxbiz
      • Gadsme
      • Frameplay
      • HotPlay
      • Rapidfire
      • Sayollo
    • Contact
    DIGACHAN
    Home » News » Blaston backs out of Facebook VR ads decision
    Facebook\s VR ads test loses first game Blaston after backlash Game News
    Technology

    Blaston backs out of Facebook VR ads decision

    By Editorial Team22 June 2021No Comments2 Mins Read
    Share
    Facebook Twitter LinkedIn Pinterest Email

    After receiving backlash from players, the developer who was set up as a pilot project to test Facebook’s plan to put adverts inside Oculus VR games has reversed its decision.

    Facebook announced in the past few days that it would begin putting ads in players’ headsets, starting with paid-for game Blaston.

    There were no other titles listed to participate. Resolution Games, the makers of the game, have now clarified that in-game advertising “is not appropriate for the game.”

    A statement from CEO Tommy Palm to media outlets said the company understood gamers’ complaints.

    Our mission at Resolution Games has always been to work to help the industry as a whole move VR forward for the good of everyone involved. Sometimes that means being the first to test some things to see what works and what doesn’t.

    We appreciate all of the feedback and thoughts on the Oculus ad test for Blaston and other games that was announced last week. Some good points have been made, and we realize that Blaston isn’t the best fit for this type of advertising test. Therefore, we no longer plan to implement the test in Blaston. As an alternative, we are looking to see if it is feasible to move this small, temporary test to our free game, Bait! sometime in the future.

    We love this domain as much as the most avid players. If ads in VR become inevitable as it has on other platforms, we want to ensure that while we have this chance to start over and do it right, we do just that. We welcome any and all your feedback along the way so we can have a constructive conversation around this and create the best path forward.

    Tommy Palm, CEO

    In his response, he said they might end up testing Bait – a free fishing game. It raises the ever-present question of what is acceptable to a consumer. Should paid-for games include in-game ads?

    Last year EA received public backlash for IGA in their MMA game which hasn’t since resurfaced after they said they would discontinue them.

    It didn’t take long for the backlash to begin. Reviews for Blaston were promptly bombed in online stores, both with Oculus and with Steam.

    In addition to the two developers already mentioned, Facebook has already said additional developers will participate in the test.

    Featured
    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

    Related Posts

    Adverty & Apex Mobile Media Announce Partnership to Offer In-Play Gaming Inventory in Canada

    27 October 2022

    Adverty and Yazle announce exclusive in-game ad partnership in MENA region

    18 August 2022

    Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership

    28 July 2022

    Comments are closed.

    Adverty & Apex Mobile Media Announce Partnership to Offer In-Play Gaming Inventory in Canada

    27 October 2022

    Adverty and Yazle announce exclusive in-game ad partnership in MENA region

    18 August 2022

    Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership

    28 July 2022

    Adverty launches industry-first streaming video technology for In-Play™ ads in partnership with SeenThis

    14 July 2022

    Adverty’s Multi-patented and Industry-leading In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat

    5 July 2022

    Frameplay Announces New Attention Metric in Video Game Environments, Validated in Partnership with dentsu’s Attention Economy Team by First-to-Market Studies

    5 April 2022

    Adverty appoints Jonas Söderqvist as CEO as brands wakes up to the power of in-game advertising

    5 April 2022

    AdInMo expands its In-Game Ops Team

    18 November 2021
    DIGACHAN
    Twitter
    © 2023 DIGACHAN.

    Type above and press Enter to search. Press Esc to cancel.