Today, in-game advertising specialist Adverty announced its partnership with Mamboo Games, who will be including Adverty’s seamless In-Play™ formats within their games.
Mamboo Games, a Belarusian developer and publisher of successful hyper casual games, launched Adverty’s seamless In-Play™ advertising in three of its hits: Shift Race, Shift Princess, and Folding Car Puzzle.
The publisher focuses on hyper-casual, casual, and midcore games. With many millions of downloads of its titles, the company also provides expertise in marketing, game design, and publishing.
We chose to partner with Adverty because of the reliability and simplicity of its technology and the potential for immediate additional revenues for our games. We are already off to a great start and excited to see where we can take this partnership
Ivan Leshkevich, CEO of Mamboo Games
“Mamboo is an awesome addition to our expanding inventory. Its games look and ‘feel’ great and are easy to get into. We are proud that they chose to work with us and look forward to growing together at a time when we are seeing increasing demand for advertising opportunities within the gaming vertical, as more advertisers add gaming to their media mix and game publishers start using these effective and unobtrusive new monetisation solutions.
Tobias Knutsson, CEO of Adverty
This news follows Adverty’s recent partnerships with InMobi and Verizon Media, which is enabling a wide range of partners and advertisers to access its in-game ad inventory, in order to reach wide audiences within gaming, maximise brand exposure and publisher monetisation.
The collaboration with Adverty comes at an exciting time. With Adverty currently looking to expand the team and actively hiring for various roles across all departments of the company, interest in in-game advertising is booming.
Links to download iOS and Android games on Apple App Store and Google Play are available below: