Today, in-game advertising specialist Adverty announced its partnership with Mamboo Games, who will be including Adverty’s seamless In-Play™ formats within their games.
Mamboo Games, a Belarusian developer and publisher of successful hyper casual games, launched Adverty’s seamless In-Play™ advertising in three of its hits: Shift Race, Shift Princess, and Folding Car Puzzle.
The publisher focuses on hyper-casual, casual, and midcore games. With many millions of downloads of its titles, the company also provides expertise in marketing, game design, and publishing.
This news follows Adverty’s recent partnerships with InMobi and Verizon Media, which is enabling a wide range of partners and advertisers to access its in-game ad inventory, in order to reach wide audiences within gaming, maximise brand exposure and publisher monetisation.
The collaboration with Adverty comes at an exciting time. With Adverty currently looking to expand the team and actively hiring for various roles across all departments of the company, interest in in-game advertising is booming.
Links to download iOS and Android games on Apple App Store and Google Play are available below: