Together with Island Records and O2, Epic Games and Island have announced today that The O2 will be part of Fortnite Creative, the world’s largest video game franchise. During Fortnite Creative celebrations, Leicester-based band easy life will perform an exclusive performance.
With the launch of the Priority app, O2 customers will be eligible to win special prizes, such as tickets to future easy-life shows at O2 venues. This will be the first time The O2 has been featured in a videogame. As part of Fortnite Creative, the band will be performing tracks from its debut album ‘life’s a beach’ as well as hosting an interactive musical experience in The O2.
The O2 and music experiences were developed entirely by Fortnite creators KKslider, DolphinDom, and Team Cre8. O2 and easylife will collaborate on Fortnite Creative to offer players unique musical experiences and interactive music content.
By watching experiences in the LIVE arena, users can unlock the Squeezy Life Spray, Lobby Track, and Backstage Areas as seen in Fortnite and easy life.
It is much more than just a single show, as the music and lyrics of the band have an impact on the audience during the concert. During the show, six unique areas will be revealed, each based on a different song from life’s a beach – which the show takes inspiration from.
Easy Life will perform the O2 in Fortnite Creative, and fans who wish to catch an exclusive set may be able to do so early since much of their headline tour is sold out. Additionally to Easy Life and Fortnite performing in-game, each artist has created a brand new, in-game-only lobby track that can be heard after attending the experience.
We couldn’t be prouder to work with Epic Games to bring such an incredible experience to O2 customers and music fans all over the world via Fortnite Creative. O2 has a rich heritage in music and we’re committed to providing music fans with unique experiences so it’s only fitting that we’re bringing the world’s most popular entertainment venue into the world’s biggest game. We know how much everyone – us included – has missed going to gigs so we’re excited to bring the UK’s hottest up-and-coming band to gamers globally through Fortnite Creative
Simon Valcarcel, Head of Brand and Consumer Marcomms at O2
We were thrilled when we were approached with the idea to bring The O2, one of the most iconic entertainment venues on the planet, to Fortnite Creative. We’re always looking for exciting and authentic experiences to bring to our players, and we can’t wait for them to get hands-on with this interactive musical journey. We’re excited to have the UK’s breakout band easy life perform in the game, and we think our players are really going to love exploring all that The O2 has to offer in Fortnite Creative over the next week.
Nate Nanzer, Head of Global Partnerships at Epic Games
Being the first UK act to ever perform in Fortnite Creative, and for that performance to take place inside a venue as iconic as The O2, is truly humbling. We’re all huge gamers in the band so getting the chance to appear in a game this popular is a childhood dream come true. We’re so excited for people to experience our music in the game – it promises to be a lot of fun and is just a taste of things to come ahead of our UK tour of O2 Academy venues later this year.
Murray Matravers, easy life frontman
Music was always a passion alongside level design and we are absolutely thrilled to have been involved in a project that combines both. This is the first time that an experience features an iconic venue and interactive show, both built from the ground up by Fortnite creators for players and music fans all around the world to enjoy
Wertandrew, Lead Community Creator at Team Cre8
There will be a mainstage performance on Thursday, 24th June, starting at 20:30 BST. There will be a gig on Sunday, 27th June, until 23.59 BST, and easy life will post the full performance on its YouTube channel on Monday, 28th June.