Venatus, the global advertising technology platform focused on gaming and entertainment, has partnered with PlayerWON, the first engagement and monetization platform to reach and reward Free to Play (F2P) PC and console gamers. Through this partnership, Venatus will work with PlayerWON, a division of Simulmedia, Inc., to help brands access highly sought-after gaming audiences through premium, full-screen and player-controlled video campaigns.
PlayerWON enhances the playing experience for gamers by providing them with opportunities to earn valuable in-game rewards while driving engagement, retention, lifetime value and additional revenue for publishers and developers. For advertisers, PlayerWON is the only viable means to reach highly valuable but otherwise extremely elusive audiences inside games and reward them for viewing sponsored video messaging.
This partnership has further bolstered Venatus’ extensive gaming and entertainment portfolio, which has grown significantly over the last year into an all-encompassing platform for publishers, brands and agencies alike.
Commenting on the PlayerWON partnership, Dave Madden, President of PlayerWON said,
Rob Gay, CEO, Venatus, adds,
Venatus has worked with the media agency Essence to bring Bulldog Skincare, the experts in men’s skincare, on as the pioneering brand to test the platform. Bulldog will be promoting their award-winning skincare and razors. The campaign will run across several large F2P gaming titles, reaching Bulldog’s core audience of males aged 25-44 years. As audiences consume less traditional media such as TV, gaming offers premium marketing experiences allowing marketers to engage with those hard-to-reach audiences.
Commenting on the upcoming campaign, James Barnes, Head of Marketing, Bulldog Skincare, said,
Nisha Devshi, Senior Media Planning Executive, Essence Global, added,
The Bulldog campaign launches this week, running until October 2021