Specialists of in-game advertising, Adverty, today announced two new titles to be launched in their network. The games will display Adverty’s integrated In-Play and In-Menu formats for performance and branding advertising to global audiences.
From Lucky Kat Studios, we have Magic Finger 3D. In addition to seamlessly integrating Adverty’s In-Play ads, in which users can interact with billboards and other ads, Magic Finger 3D also facilitates Adverty’s Seamless In-Menu format.
This combination of In-Play™ branding and In-Menu™ performance advertising is something the industry has been eagerly awaiting. The combination of performance advertising with strong branding leads to a powerful multiplier effect
Adverty CEO, Tobias Knutsson
We are delighted to launch In-Play™ and In-Menu™ in Magic Finger 3D – our most successful game to date, which recently surpassed 20 million downloads. With the additional and incremental revenue we have seen a solid increase in Average Revenue Per Daily Active User (ARPDAU) without any downside to player engagement.
Herdjie Zhou, CEO of Lucky Kat Studios
The Hague-based Lucky Kat Studios publishes casual games with a pop culture twist. The company, which is known for its chart-topper Magic Finger 3D, has also created cult classics such as Nom Plant, Road Crash, and Ice Cream Roll.
In addition, World Hockey Manager 2021 from Gold Town Games (GTG) is now live with its first In-Play ads and will be adding more. With today’s release, the leading ice hockey manager simulation game has introduced both an In-PlayTM feature and a clickable In-Menu feature.
World Hockey Manager 2021 has a very well-defined audience with over 80% of players being male and aged 20-45; concentrated in countries where Ice Hockey is a popular sport. We believe that the addition of In-Menu™ adds to further support and enhance the value of the In-Play™ ads we are already leveraging will make our game very attractive to advertisers looking to reach our target audience
Thomas Jonasson from Gold Town Games
We are thrilled to bring Adverty’s unique, seamless and unobtrusive ad offering to wider audiences. We are seeing a strong and increasing demand for advertising opportunities within the gaming vertical. In-game advertising is expected to see tremendous growth in the coming years, as more advertisers add gaming to their media mix and game publishers start using these new monetisation solutions
Thorbjörn Warin, Chief Supply Officer at Adverty
We are thrilled to welcome Magic Finger 3D and World Hockey Manager 2021 to the world of seamless in-game advertising and we look forward to long and mutually beneficial relationships with Gold Town Games and Lucky Kat Studios. I am super excited to see the effects of this killer combination being delivered to such a large audience
Tobias Knutsson
The new partnership follows Adverty’s recent partnerships with InMobi and Verizon Media, which allow a large variety of advertisers and partners to offer in-game ads and reach a broad audience within the gaming industry, as well as maximize brand exposure and publisher revenue.